Lead Product Designer

I design complex, regulated
products people trust.

Lead Product Designer, currently UX Lead at Dialog Axiata. I lead the team behind MyDialog, Retail Hub and Bizcare, and design ID checks, onboarding and dashboards that work at scale.

View case studies Download CV

3M+

MyDialog users

Telco self-care app I design for

Rs 80M+

extra revenue a month

MyOffers, within 6 months

25+

designers and interns mentored

2020 - 2026

100+

professionals certified

5 Batches of BCS Foundation in UX

01 — Work

Selected work

Retailer loan configuration screen before and after: the eligibility and guarantor message moved into a highlighted panel at the top, in plain words.

Case study 01 · Fintech

Retailer loan: rewriting a bank’s language for the shop counter

A loan application in English only, for retailers reading in their second language. I designed it, tested it in their shops and turned the findings into agreed changes.

Live · 2023

Retailers onboarded

3,000+

Loans disbursed

Rs 200M+

Read the case study →
Redesigned Sales App ID capture: guided camera frame, captured ID thumbnails and the activation form.

Case study 02 · Regulated onboarding

A scalable KYC module for a TRCSL-regulated telco

One shared ID-check core that every product reuses, plus each product’s own rules. Built from an analysis of why applications were rejected.

Phase 1 · Proposed, not shipped Phase 2 · In progress

Rejections analysed

32,417

Avoidable

76%

Read the case study →

02 — Fit for Homey

What I’d bring to Homey

Already working across time zones

Trusted by Australian founders, delivered remotely.

Avangard Capital · Taptpay · Mauvais Quartier

See client work →
Working with overseas teamsFirst versions for Australian founders: design, build, hosting and SEO support, delivered remotely.Client work →
Fintech and multi-sided products3 years in fintech, 4+ in telco. B2C (MyDialog, NDB Neos Online), B2B2C (Retail Hub) and B2B (Bizcare).Experience →
Research with real usersModerated tests with retailers in their shops, in person and remote. Rejection reports analysed by reason and frequency.Retailer loan →
Leading designersLead Dialog’s UX Design and Assurance team. 25+ mentored.Experience →
Designing with AIClaude and Figma AI speed up my research analysis, ideation and prototyping. Agents handle the grunt work in Figma.How I work in Figma →
Code-ready design, from a designer who codesAndroid native, then React Native and Next.js. Every value points to a token, so engineers connect their AI agent over MCP and get code that matches.How I work in Figma →
Figma, end to end7+ years, since day one. Components, variables, libraries, prototyping, FigJam and Make, plus logos, illustration and even my CV.How I work in Figma →

03 — Experience

Experience

Dialog Axiata PLC

Telco · 4+ years · product design
UX LeadDec 2023 – now
UX DesignerJan 2022 – Dec 2023
  • Lead the Design across MyDialog, Retail Hub and Bizcare.
  • Design for MyDialog, used by 3M+ customers.
  • MyOffers: Rs 80M+ extra monthly revenue within 6 months.
  • Retail Hub retailer loan: designed and tested the application flow. 3,000+ retailers took it up and Rs 200M+ was disbursed.
  • Analysed 32,417 KYC rejections and designed the cross-channel KYC module, now in progress.
  • Designed for Bizcare, Dialog’s self-care app for enterprise customers.

Epic Lanka

Fintech · 3 years · design engineering
UX EngineerMar 2020 – Jan 2022
Assoc. UX EngineerMar 2019 – Mar 2020
  • Designed NDB Neos Online, NDB Bank’s online banking website.
  • Designed NDB Bank account opening and loan application forms, regulated flows with ID and income checks.
  • Prototyped every client web design in HTML, CSS and JS, and one internal mobile app natively in Android Studio.

Tools

FigmaFramerHTML / CSS / JSJiraConfluence

Credentials

BCS Foundation in UXBCS AgileCSPO

04 — Contact

Let’s walk through
the work.

Emailsasankasandes@gmail.comLinkedInsasanka-ranathunge CV (PDF)

© 2026 Sasanka Ranathunge